TECHNOLOGY REPORT - ANIMATION INDUSTRY

Abstract – The Movie Industry

The movie industry worldwide is estimated to be worth more than $37.4 billion and this number is increasing drastically with time. The industry witnesses a large number of technological innovations and trends keep changing at a very fast rate. Gone are the days of celluloid and enormous contraptions used for filming. Innovations and inventions made in both the hardware and the software involved in movie making have changed the way movies are being recorded, edited, transformed and rendered. Film formats have evolved from 90 mm negative gauges to 35 mm negative gauges over the years. Editing softwares like Media Composer and Sony Vegas Pro used today provide tremendous flexibility and convenience in the movie making process. The introduction of computer graphics prompted a shift from conventional movies. Animation is now being used extensively and the number of animated movies is on the rise. Pixar, one of the leading and most well-known animation studios has created a number of box-office hits. 3-D modelling softwares like Carrara, 3D Studio Max and Hexagon are used in both animated and real-life motion pictures. High competition forces the movie houses to constantly innovate and sometimes even create their own technology.